Chairman’s Brands is a custom WordPress website developed to manage and present the company’s portfolio of restaurant brands. The organization operates one of Canada’s largest quick-service restaurant franchise groups, requiring a platform that could communicate the parent brand while giving each restaurant concept a distinct presence.
The site was built with a purpose-designed WordPress theme to improve performance and provide efficient content management without relying on visual page builders such as Divi or Elementor.
A scalable brand content model
I created a dedicated Custom Post Type for restaurants and brands. This content model generates individual brand pages and dynamic listings while keeping the information centrally manageable in WordPress.
Advanced Custom Fields controls the structured content required by each brand, providing flexibility without sacrificing consistency. Custom WordPress loops then assemble the franchise and brand listings automatically from the managed content.
The implementation also includes advanced Gravity Forms configured to support campaign inquiries, franchise growth, and lead generation.
– Custom WordPress theme with no visual page-builder dependency.
– Structured restaurant and brand management through a Custom Post Type.
– Individual brand pages and automatically generated listings.
– Flexible field management with Advanced Custom Fields.
– Responsive Bootstrap frontend across devices.
– Strategic Gravity Forms supporting lead capture and franchise inquiries.
📌 Technologies:
🛠️ WordPress | Advanced Custom Fields | Custom Post Types | Bootstrap | Gravity Forms | PHP | jQuery
✨ Key features:
✅ Modular Brand Management – Each restaurant is managed as an independent Custom Post Type.
✅ Automatic and Customized Listings – Dynamic WordPress loops are implemented to showcase franchises.
✅ Responsive Bootstrap Design – A seamless experience across all devices.
✅ Strategic Contact Forms – Optimized for lead generation and franchise expansion.
➡️ View the website: Chairman’s Brands
