Dynaleo – Innovation in the Cannabis Edibles Market
Dynaleo was designed as a simulated e-commerce platform for selling edible cannabis products. Since purchases were completed on an external website, each product had its own dedicated page managed with Advanced Custom Fields (ACF). Instead of using a traditional shopping cart, the purchase buttons redirected users to the official store to complete the transaction.
Custom Post Types (CPTs) were also developed for:
🔹 News: Articles and media coverage featuring Dynaleo.
🔹 Jobs: A job board with employment opportunities managed directly through WordPress.
To improve the user experience and optimize lead generation, smart pop-ups were implemented:
📌 Age verification: A notice appeared when users entered the website, asking them to confirm that they were of legal age.
📌 Email subscription: A second pop-up encouraged users to sign up to receive news and promotions.
📌 Cookie management:
✔️ Once users confirmed their age, they were not asked again.
✔️ If users closed the subscription pop-up without signing up, it would not reappear for 24 hours.
✔️ If users subscribed, the pop-up remained completely hidden for one month.
📌 Technologies used:
🛠️ WordPress | Advanced Custom Fields | Custom Post Types | Bootstrap | PHP | jQuery | Cookie Management
✨ Key features:
✅ Dynamic product management – Flexible content editing without modifying the code.
✅ Smart cookie-based pop-ups – An optimized experience for each user.
✅ Self-managed job section – Applications submitted directly through WordPress.
✅ Modular and adaptable structure – Responsive design built with Bootstrap.
🚀 Although the website is no longer online, it can still be viewed through the Web Archive.
